AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Dining Apps on iOS in Europe
Sensor Tower’s latest data reveals the performance trends of the top five dining and restaurants applications on the iOS platform across Europe for the first quarter of 2021. Insights show user engagement and app adoption metrics.
As we delve into the first quarter of 2021, Sensor Tower has provided a snapshot of the European dining and restaurant app landscape on iOS. This quarter has seen varying degrees of user engagement across different applications.
McDonald’s - Non-US saw its downloads start at around 69K in the last week of December and experienced a significant peak of approximately 178K in the final week of March. Weekly active users fluctuated but ended on a high note, with roughly 1.3M active users in the last measured week.
Вкусно — и точка experienced a dramatic spike in downloads in the first week of February, reaching nearly 286K. Weekly active users also peaked in March with over 900K, despite a slight dip in downloads during the same period.
The McDonald’s U.K. app's downloads saw a steady increase over the quarter, with a notable jump to over 76K in the final week of March. Weekly active users started at 350K and saw a rise, concluding the quarter with around 434K active users.
McDonald’s Germany downloads were less consistent, with a mid-quarter spike of over 51K, then a drop and stabilization around 31K by the end of March. Active users saw a peak of 481K in late March, showing a resilient user base.
Lastly, KFC: Food delivery. maintained a relatively stable download rate throughout the quarter, ending with nearly 30K in the last week of March. Weekly active users, however, saw a decline from 568K at the start of the quarter to 501K by the end, suggesting a decrease in user engagement.
For more detailed insights and analysis, Sensor Tower’s platform offers a comprehensive look at the app market performance.
